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About Blonyx
Our mission is to help as many people as possible achieve their athletic ambition.
Our mission
We'll get there by creating an experience athletes feel in their performance, their progression and their lives. Three commitments keep us on track.
Commitment 1
Our products must have a perceptible impact on your athletic progression.
To ensure this we meticulously scan human research, only using an ingredient when we have collected enough evidence showing it works to improve or support human performance.
Commitment 2
Blonyx is for people, like you, who train with purpose.
We are committed to providing simplicity, effective dosing and real-food ingredients whenever possible - all so you can perform at your best.
We aren't for people with purely aesthetic goals. It's just not in our DNA.
Commitment 3
You trust in us to help you get better at your sport.
To honour this trust, we strive to create the best post-purchase experience in sports nutrition. One that ensures you use our products effectively, receive value outside of our products and get all the support you need when you need it.
How we develop our products
We only use an ingredient when enough human evidence shows it improves or supports performance.
We start by searching research databases for studies carried out on a potential new supplement ingredient.
Once the studies have been collected, we filter out all animal and bench studies. These are weak indicators of if an ingredient works.
Instead we collect human studies on individuals doing exercise, with placebo and double-blinded controls in place.
From there, we can identify patterns of positive results in the data. For example, 5+ similar studies with statistically positive results.
Our bar: 5+ positive studiesLastly, we seek out the highest-quality sources of the target ingredient and manufacture the product in NSF for Sport GMP-registered facilities to protect athletes from contamination and banned substances.
What is athletic ambition?
Whether it’s to race your first triathlon, compete in a functional fitness competition, ride that double black diamond or simply be able to play your sport as well as you can, for as long as you can - you have athletic ambition. You are an athlete.
Your athletic ambition is a very personal journey - it’s totally unique to you. It’s a pathway to becoming a stronger, more resilient version of yourself.
We want our athletes to have the best experience possible, not just from our products, but from us too. We pride ourselves on giving industry-leading pre and post-purchase support to ensure you are getting the most out of your investment with us.
We look forward to being a part of your journey.
Our story
Blonyx was founded by Rowan Minnion, an athlete and exercise physiologist from the UK.
Early in his career, his hard work gave him the opportunity to relocate to the US to play soccer and conduct research on sports nutrition products. Not long into his research, he discovered that the majority of claims made by the supplements he used weren’t backed by science.
He turned his eyes to the industry as a whole, and what he found shocked him. Sports nutrition is, to this day, virtually unregulated. Brands are free to sell products without evidence that they work to unsuspecting athletes, disregarding their trust.
Knowing how personally important pursuing an athletic goal is, he set out to create a brand fully committed to helping people achieve their athletic goals. In 2011 Blonyx was born.
Today Rowan and his team’s obsession with sports science and a passion for helping others have made Blonyx a respected brand for people committed to their athletic ambition.
Blonyx incorporated as a Canadian company and launched our first products in the US and Canada: HMB Sport and HMB+ Creatine. At this point, there were no offices and just 3 part-time team members.
We introduced our products to the CrossFit community at the CrossFit Games in Carson, LA.
We launched our third product, Beta Alanine and moved into our first office in Downtown Vancouver.
After seeing a spike in demand in the EU, we opened our first European warehouse in the UK.
At the height of the CrossFit boom, we welcomed wholesalers on board. Blonyx products are stocked in CrossFit gyms across North America and Europe.
A chance encounter with a scientist in Vegas led to us co-creating the world’s first egg white protein isolate, a minimally processed, real food protein shake that tastes like chocolate milk.
With gyms and athletic facilities closing due to COVID-19, we switched focus to our online presence and supporting our customers virtually. Through this period, we also saw a shift in our customers as they took on other sports. We expanded our brand to focus on serving people with "athletic ambition".
After years of testing and research, we launched Hydra+, an electrolyte drink mix that uses real food to provide sugars (from fruit), salts and electrolytes.
We launched Multivit+ to provide athletes with a real-food source of vitamins and minerals that works as an insurance policy on those days you can't eat as well as you would like.
We partnered with James White Drinks to launch Beet-It Sport in Canada and the USA. Beet-It Sport is used in research studies and by various professional sports teams and Olympic athletes.
Our core values
The standards we hold ourselves to, as a team and for the athletes we serve.
Work hard, execute, perform, be bold, make things happen.
Support, communicate, share, contribute, coach, listen, understand and bond - and celebrate with noise because your success is everyone’s success.
Care about the work you do, about your team, about the Blonyx brand, the pursuit of athletic ambition and about the athletes we serve. Put your heart into it.
Be integrous, respect others, do the right thing, practice honesty.
Own your work, your role, your effort, your successes and failures, your part. Practice accountability and dependability.
If these values sound like you, we'd like to hear from you.
From our athletes
4.8 out of 5
From 742 real, uncensored, verified reviews.
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